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Product Details

Automotive

Chevrolet for 1958: A History in Advertising

A whole new car for 1958! X-frame design, air suspension, the first 348cid engine and the first Impala, all rolled into a new Chevy. Over 75 ads, including rare Sunday newspaper magazine ads in color.

Below are typical screen shots from the CD. To the left on each screen you can see the browsing menu functions: Slide Show and Browse (typically by year, maker and model). A two-step ZOOM feature allows close inspection of each ad. Saved from the disc and printed using any graphics program and a color printer, the images are amazingly true to the originals in detail and color.

In addition you can read a short analytical essay or timeline that explains further the history of the products included. Essays are written by Bill McBride, former advertising copywriter and creative director, and former advertising columnist for Old Cars Weekly and Car Exchange magazine. A printable chronological checklist of the ads, including magazine where published and date, is also included.
Price - 19.95 USD


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