It's a car! It's a truck! It's both! It's full-size! It's compact! It's mid-size! It hauls manure! It hauls fanny! Ah, Ranchero, you are so many things. Here are over 85 color & black-and-white ads documenting one of Ford's most unusual vehicles.
Below are typical screen shots from the CD. To the left on each screen you can see the browsing menu functions: Slide Show and Browse (typically by year, maker and model). A ZOOM feature allows close inspection of each ad. Saved from the disc and printed using any graphics program and a color printer, the images are amazingly true to the originals in detail and color.
In addition you can read a short analytical essay or timeline that explains further the history of the products included. Essays are written by Bill McBride, former advertising copywriter and creative director, and former advertising columnist for Old Cars Weekly and Car Exchange magazine. A printable chronological checklist of the ads, including magazine where published and date, is also included.
