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Product Details

Aviation

Lockheed Constellation REVISED! A History in Advertising 1942-60

Howard Hughes commissioned Lockheed to build a four-engine passenger plane capable of long-range sustained flight at 300mph at a time when most fighter planes weren't that fast. The result was the most elegant of prop airliners. Over 330 ads!

REVISED EDITION with over 435 ads, an additional 100+ ads in color and black-and-white not appearing on Version 1.0. Includes the earliest ad known that shows a Connie, published in 1942.

Below are typical screen shots from the CD. To the left on each screen you can see the browsing menu functions: Slide Show and Browse (typically by year, maker and model). A two-step ZOOM feature allows close inspection of each ad. Saved from the disc and printed using any graphics program and a color printer, the images are amazingly true to the originals in detail and color.

In addition you can read a short analytical essay or timeline that explains further the history of the products included. Essays are written by Bill McBride, former advertising copywriter and creative director, and former advertising columnist for Old Cars Weekly and Car Exchange magazine. A printable chronological checklist of the ads, including magazine where published and date, is also included.
Price - 19.95 USD


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