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The Movies

Soaping Up with the Stars: 100 soap ads 1929-65

Soap makes you lovely, soap makes you "dainty". So say all these beautiful women. A survey of over 35 years of ads from Helen Hayes and Mae West to Elizabeth Taylor, Lana Turner and Ursula Andress. Grab a bar, lather up and let's get clean!

Endorsements for soap by June Allyson, Ursula Andress, Pier Angeli, Lucille Ball, Anne Baxter, Joan Bennett, Joan Blondell, Ann Blyth, Billie Burke, Madeleine Carroll, Joan Caulfield, Cyd Charisse, Mae Clarke, Rosemary Clooney, Claudette Colbert, Joyce Compton, Jeanne Crain, Joan Crawford, Arlene Dahl, Viola Dana, Linda Darnell, Bette Davis, Doris Day, Sandra Dee, Yvonne De Carlo, Olivia de Havilland, Marlene Dietrich, Irene Dunne, Taina Elg, Judith Evelyn, Gracie Fields, Rhonda Fleming, Joan Fontaine, Mona Freeman, Kay Francis, Ava Gardner, Mitzi Gaynor, Paulette Goddard, Coleen Gray, Kathryn Grayson, Betty Grable, Barbara Hale, June Haver, Jean Harlow, Susan Hayward, Helen Hayes, Rita Hayworth, Wanda Hendrix, Libby Holman, Miriam Hopkins, Betty Hutton, Martha Hyer, Deborah Kerr, Evelyn Keyes, Veronica Lake, Janet Leigh, Dorothy Lamour, Eve Le Gallienne, Beatrice Lillie, Sophia Loren, Carole Lombard, Ida Lupino, Dianna Lynn, Jeanette MacDonald, Dorothy Mackaill, Shirley MacLaine, Virginia Mayo, Dolores Michaels, Yvette Mimieux, Constance Moore, Grace Moore, Mildred Natwick, Alla Nazimova, Kim Novak, Merle Oberon, Erin O'Brien, Maureen O'Hara, Debra Paget, Jean Peters, Jane Powell, Donna Reed, Debbie Reynolds, Beverly Roberts, Ginger Rogers, Ruth Roman, Barbara Rush, Rosalind Russell, Ann Sheridan, Jean Simmons, Barbara Stanwyck, Frances Starr, Jan Sterling, Elizabeth Taylor, Shirley Temple, Lana Turner, Helen Twelvetrees, Benay Venuta, Mae West, Esther Williams, Claire Windsor , Natalie Wood, Jane Wyman, and Loretta Young.

Over 100 of Hollywood's most glamorous leading ladies, all ready to soap it up for the sake of beauty and daintiness.

Below are typical screen shots from the CD. To the left on each screen you can see the browsing menu functions: Slide Show and Browse (typically by year, maker and model). A ZOOM feature allows close inspection of each ad. Saved from the disc and printed using any graphics program and a color printer, the images are amazingly true to the originals in detail and color.

In addition you can read a short analytical essay or timeline that explains further the history of the products included. Essays are written by Bill McBride, former advertising copywriter and creative director, and former advertising columnist for Old Cars Weekly and Car Exchange magazine. A printable chronological checklist of the ads, including magazine where published and date, is also included.
Price - 17.95 USD


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